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You always know when you’ve watched good video. Its impact feels different to anything you've seen recently. Usually the effect is immediate, but it may hit you later on, when you’re meandering down t

A good monitor is essential for video editing. With so many options available, the choice can feel overwhelming. Anyone new to buying a quality monitor may struggle to even begin. Some factors are cru

Bring in any pantry item and receive a $10 gift certificate! All foods will be donated to Central Texas Food Bank. Their mission is very important to us and we would love you to help us provide nutrit

Letting his creativity shine through several outlets, local photographer Chris Tyre is talented in multiple disciplines, from photography to graphic design. I chatted with Chris via email about his ph

Calling all Nikon shooters! Nikon Week is happening at Precision Camera from October 11 to October 16. Check out our full schedule for FREE webinars, demos with professional models and a special works

Every photographer, from beginner to professional, can benefit greatly from using a tripod. But with so many options it can be quite a confusing process of choosing what tripod works best for you

Refurbish and Repair Your Classic Camera Let us refurbish your classic. We provide service for most makes and models but specialize in classic Leica, Hasselblad, Rollei TLR , Nikon, Canon, Pentax...

Precision Camera and Fujifilm are sponsoring a FREE concert at Spider House Ballroom on Thursday, August 12! The concert features three amazing local bands: Tiarra Girls supported by Tortuga Shades an

PHOTO & VIDEO SWAP MEET

IntroductionThe rule of thirds is one of the most well-known rules in photography and design. It can be applied to any subject to improve the balance and composition of an image, and it is one of the

We are hosting a FREE showcase during Austin's biggest week in music in our Anderson store on Thu. March 17 + Fri. March 18 from 2 to 6 pm each day.Bring your camera to photograph live bands during th

You can Expand Your Creative Playground with the Nikon Z 5 as it is the perfect multi-purpose camera for any photographer on the go. With a 24-200mm lens included in the kit, a 24.3 MP full frame CMOS

Our Garage Sale event is returning to the North Store on Saturday, July 24th from 10am - 4pm⁠. We have a ton of inventory we need to get rid of - demo cameras and lenses, discontinued products, used i

Keeping our civic duty in mind and our urge to create interesting images, we challenge you to post your artistic take on the stay at home photoshoot on Instagram! We all in this together together a

Top Video Accessories Every Creator Needs in 2026 Whether you're filming YouTube videos, creating social content, producing documentaries, or capturing weddings, the right accessories can make a bigge

Thinking about making the switch from 35mm to 120 film? Shooting each film has its advantages and dilemmas. The greatest difference between 35mm and 120 is that 120 offers better resolution and detail

LENSES Lens mount replacement $38.50 + parts if needed Remove damaged filter $38.50 Repair or replace damaged filter ring

The wait is over! The new Canon EOS C70 update implements highly sought-after features including the Cinema RAW Light internal recording as well as Frame and Interval recording modes. Additionally, th