Blog

Taking a look at the all new Fujifilm X-E4! This lightweight, compact camera features the same 26.1-megapixel, X-Trans CMOS 4 sensor, 0.02 sec autofocus, and fantastic color science that can be found … read more

In this video we show you how to use one single light to achieve different types of looks. We go over three different modifiers to give you examples on how to use them in the field. These looks can be … read more

Join us for two days of classes, model access shoots and more in a weekend seminar that is designed to help students learn everything necessary to get started shooting off-camera flash portraits!With … read more

In this video, we cover all the essential gear you will need to get stared on Vlogging. The items we are using today will be linked down below! We chose these items as essentials for multiple reasons, … read more

Thanks to you, we've outgrown our south store! We're excited to announce that we will be moving our South Austin location to a bigger, better store to give you an even better Precision Camera Shopping … read more

Are you up for a challenge? Explore the latest photo contest and see the past winners!Holiday Photo Contest 2020Congratulations to @lakeaustin360 and @caseygracephoto for placing 1st and 2nd place in … read more